TrendCart - D2C Fashion
A headless e-commerce storefront for a fast-growing Indian D2C streetwear brand.
Client
Urban Trendz
Industry
E-Commerce
Core Technologies
The Challenge
Their Shopify theme was slow, causing high bounce rates during Instagram ad drops.
When Urban Trendz approached us, they were facing significant bottlenecks that hindered their growth. Their existing infrastructure was not scalable, leading to poor user experience and lost revenue opportunities. They needed a robust, future-proof solution built from the ground up.
Our Solution
Built a custom headless frontend using Next.js, retaining Shopify solely as the backend for inventory and checkout.
We started with a deep-dive discovery phase to map out the entire user journey. Then, our engineering team architected a modern microservices-based backend combined with a lightning-fast frontend. We focused heavily on automation, reducing manual overhead for their internal teams.
The Impact
- Page load time decreased from 4.5s to 0.8s
- Conversion rate increased by 65%
- Handled 50,000 visitors during flash sale
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- 100% In-house team
- Agile methodology
- Transparent pricing
- Post-launch support
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